Steven Nash

eCommerce and Digital Marketing

Month: May 2009

BING it on! Microsoft’s ‘decision engine’

“Hang on one second and I’ll just Bing it!”… no, it doesn’t sound very likely does it? Having criticized MSN/Live Search for lacking a brand name that rolls off the tongue, it would appear that Microsoft reached for the scrabble set, threw it in the air and picked whatever tile combination landed at their feet.

From a marketing point of view – how do you get people to use Microsoft Live Search, or MSN? Those names just cannot enter the publics imagination in the way that Google has.  MSN is probably too strongly identified with Instant Messaging and ‘Live Search’ isn’t something likely to get used in conversation. Google has become a verb, Google defines what a web search is, and while ‘Bing’ is probably an attempt at addressing this issue, it just sounds terrible.

The most puzzling thing about Microsoft and the web, is that there doesn’t seem to be a strategy, with search sites seemingly abandoned quickly after hoping that setting it as the default engine in IE is enough to steal the market share from Google. It won’t. Google is the dominant search player because it delivers relevant results. It appeared at a time when alternative search engines were increasingly being overloaded by spammy results and creeping functionality led to unbearable homepages. Anyone remember Yahoo from a few years ago? An incredibly busy homepage with links to features and content that the vast majority of users didn’t need. Then came this new site which just had a search box, delivered relevant results in a clean uncluttered way.

So uncluttered in fact that if you dressed up identical search results and branded them up as Google, Yahoo and Live Search respectively, users believed that Google delivered the more relevant results.

The Register’s analysis is an interesting read, particularly when it talks about Microsoft’s decision to label Bing as a ‘decision engine’.

A Dramatic cake for film quiz winners!

It’s our turn to host the Light House film quiz tonight and it should be a good ‘un if all goes to plan.  As our team is named after the Dramatic Chipmunk we decided to decorate a cake for the eventual winners.  I say ‘we’, the cake was actually decorated by Jim Fownes, what a legend! Never have chipmunks tasted so good! Nom nom nom….

Dramatic Chipmunk Cake

FOWD 2009

Jquery, using personas to test for accessibility… and watching Microsoft pimping a table – it was an interesting few days at Future of Web Design, a series of presentations and workshops organised by Carsonified.

Jim Coudal (Coudal Partners) kicked things off nicely with an engaging presentational style and distracted me for a bit too long after revealing the band/book name combination game, (‘The Color Deep Purple’, ‘Fear & Loathing in Glasvegas’ sprang to mind).

I was impressed with Meagan Fisher’s presentation about developing for mobile devices but the whole area seems a very grey area; for instance I (unfortunately) have a Samsung Omnia – an awful windows mobile phone featuring a hotch potch mess of an interface which feels like an ill-thought out Iphone wannabe… . When I use Opera on my phone, some sites work ok as full fat incarnations of the site, but some don’t work very well because of the very dodgy touch screen controls… so do you presume mobile phones can handle the full version of a site, or do you develop a mobile version – if so which features do you drop. I’ll also keep my eye on a site Simplebits are currently developing – dribbble. I’m not a graphic designer so I wouldn’t really get much use from it, but it looks cool.

Mark Boulton’s Typography presentation was more relevant to Dave Bowers (Evolutia Design) than me but it was still interesting and delivered by someone passionate about his own subject.

The 2 presentations immediately after lunch left me a bit baffled, one encouraged designers to basically say no to clients more – felt like a waste of half an hour. This was followed by a presentation about interaction design that seemed to fall a little flat – it felt like half an hour of looking at someone’s portfolio.

The next 15 minutes were very bizarre though… Microsoft were pimping the table thing again. You know the one where you touch it and move things around…and um…. yea you know you’ve seen it on Youtube. But this was a presentation with a slight difference.

You know Alan Moore right? Crazy looking guy with wild hair, looks kind of like the guy eating crickets in the pet shop in Hellraiser. Alan Moore is regarded as an incredibly important and intelligent writer. A man who writes articulately and creates thoughtful and provocative titles such as V For Vendetta & Watchmen. He’s so protective of his own writing that he regularly insists that his name is removed from the credits of the films based on his work.

So… what would Alan Moore think if you distilled The Watchmen down into a 15 minute demonstration… of a table? A Microsoft table. Initially I thought they were going to build up to something but they didn’t. They just told the entire Watchmen story in 15 minutes with a combination of dry narration and cut up crudely drawn characters which were moved around on the table.

I haven’t seen The Watchmen. More importantly – I haven’t read The Watchmen. I’ve just had the entire plot of The Watchmen ruined by a silly attempt to make Microsoft appeal to a room full of geeks. Thanks for that.

Molly Holzschlag gave things a welcome lift with her excellent presentation about the future of web standards – thought provoking because I haven’t really looked into CSS 3 yet, I will take a look shortly though.

The workshops the following day were both excellent – Kath Moonan from AbilityNet gave presentations which covered accessibility basics but introduced important ideas about how you should test your site. The group exercise involved analyzing a website from the perspective of a user persona. The persona was a fully fleshed out character, with a name, likes, dislikes. So when looking at the site from the point of view of this character I think it did help to work out which elements of the design could potentially cause issues. The identification of the persona as a real person helped you get inside a user’s head a little more than if you were just asked ‘if you had learning disabilities what problems may you have with this site?’. Interesting and useful.

JavaScript libraries pop up all the time and since it makes perfect sense to reuse your existing code, I was interested to go to Stuart Langridge’s workshop which dealt with basic Jquery & then editing a complicated script written by someone else. Very enjoyable.

All in all I was very very happy with FOWD, very well organised by a good bunch of people, I’d definitely go again.

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