Bing & Web Analytics Reporting

I’ve just been looking at last weeks web analytics data and I’ve spotted something that I expect will cause other people problems as well.  I’ll use the example of Clicktracks because that’s the web analytics solution that I use regularly,  I expect similar issues could arise with other analytics software.

Here is a snapshot of the paid search referrals from MSN adcenter for the week ending 30th May 2009

Week ending 30th May - PPC MSN

Week ending 30th May - PPC MSN

Ok…. so here’s the paid search data for the week ending 6th June.

Week ending 6th June- PPC MSN

Week ending 6th June- PPC MSN

Wow – where did all my visitors go?  Relax – they’re still there, but since Live.co.uk now redirects to Bing and Clicktracks isn’t yet recognising Bing as an engine so I’m not getting accurate stats on the search engine report.  Hopefully there’ll be an update soon.

UPDATE – Just been chatting to a confused webmaster who was unable to find out why Google Analytics was reporting that her MSN referrals had dried up, now she knows why! Google Analytics needs to update too as Bing shows up as one of my top referrers, but not in the search report.  Phew… Lets hope Microsoft stick with this brand for a bit longer this time round eh?

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