Wolves Job Rejected… By The Ghost Of Brian Clough

Wolves search for a new manager is far from over, after it was revealed that the latest candidate to turn down the Molineux hotseat is the long deceased legend Brian Clough. The former Nottingham Forest manager was summoned from beyond the grave for a 2 hour interview with help from ITV’s ‘Psychic’ Sally Morgan (Steve [...]

Showcase Cinema – How NOT to do customer service

People make mistakes, right? It's how you deal with them that matters, but unfortunately Showcase Cinemas in Dudley don't care very much about 'customer service'. Two weeks ago, my elderly parents took their 3 year old grandson to see Puss In Boots. The staff neglected to tell people buying tickets that ...


Steve Jobs – The Henry Ford Of Computing?

It's finally happened, Steve's stepped down. Immediately triggering articles and tweets from Apple haters and fanboys. Over the last few hours I've seen his role in the history of computing overstated, underplayed, or just simply misunderstood. I've seen Apple innovations downplayed because they didn't "invent" some of the technologies they are associated ...


How NOT to advertise your special offer by three.co.uk

After poor signal coverage I'm leaving Orange soon. As I use a lot of data I thought I'd take a look at Three and their website confused me in less than ten seconds. I arrived on the site with a clear goal in my head, landed on the ...


How to write headlines for landing pages

"On the average, five times as many people read the headlines as read the body copy" stated David Ogilvy. A compelling statistic, but how does this translate to your web site? Ogilvy continues; "unless your headline sells your product, you have wasted 90 per cent of your money." But remember- he ...


When Twitter can be inspirational…

There are times when the power of Twitter & Facebook still amazes me. Earlier today it was revealed that Chris Sievey (the creator of cult comedy act Frank Sidebottom) who died earlier this week, had not left much money behind & it was highly likely he would need a "pauper's funeral". Very ...