Comments on: E-commerce survey – Price vs Reputation http://www.nashie.net/e-commerce-survey-price-vs-reputation/ SEO, PPC and Website Optimizer tips and tricks Wed, 04 Jan 2012 21:58:08 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Steven Nash http://www.nashie.net/e-commerce-survey-price-vs-reputation/comment-page-1/#comment-180 Steven Nash Fri, 26 Jun 2009 08:05:47 +0000 http://www.nashie.net/?p=47#comment-180 Hi Ted, I agree entirely. Retailers need to build trust in their brand and a rapport with their customer for repeat business. It's usually the worst looking sites with the least persuasive copy and poor usability that are forced to cut their prices in order to get sales. My issue isn't actually with the conclusions (I'm not sure this research tells us anything new), but with the survey sample of the survey, were this a piece of academic research it would be torn to shreds - it's not ok to use such a severely limited demographic sample and extrapolate percentages for e-commerce as a whole. Hi Ted,

I agree entirely. Retailers need to build trust in their brand and a rapport with their customer for repeat business. It’s usually the worst looking sites with the least persuasive copy and poor usability that are forced to cut their prices in order to get sales.

My issue isn’t actually with the conclusions (I’m not sure this research tells us anything new), but with the survey sample of the survey, were this a piece of academic research it would be torn to shreds – it’s not ok to use such a severely limited demographic sample and extrapolate percentages for e-commerce as a whole.

]]> By: Ted Hurlbut http://www.nashie.net/e-commerce-survey-price-vs-reputation/comment-page-1/#comment-179 Ted Hurlbut Fri, 26 Jun 2009 06:06:14 +0000 http://www.nashie.net/?p=47#comment-179 Everything an eCommerce site can do to make customers comfortable and confident in their transaction is essential. Customers aren't likely to care what the price is if they're not comfortable. That said, comfort is not the same thing as reputation. Consistently providing customers with well-executed transactions will breed reputation. Everything an eCommerce site can do to make customers comfortable and confident in their transaction is essential. Customers aren’t likely to care what the price is if they’re not comfortable. That said, comfort is not the same thing as reputation. Consistently providing customers with well-executed transactions will breed reputation.

]]> By: Koss UK http://www.nashie.net/e-commerce-survey-price-vs-reputation/comment-page-1/#comment-173 Koss UK Mon, 22 Jun 2009 13:52:15 +0000 http://www.nashie.net/?p=47#comment-173 Good article. I agree with you that "1300 visitors to a website specialising in web usability consultancy is hardly a random sample of users". Not a survey of your 'typical' Ma and Pa shopping for some carpets and double glazing... Good article. I agree with you that “1300 visitors to a website specialising in web usability consultancy is hardly a random sample of users”. Not a survey of your ‘typical’ Ma and Pa shopping for some carpets and double glazing…

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