Clicktracks rebranded – Lyris HQ Web Analytics

I was very surprised to read that the Clicktracks name is no more.  Following on from the aquisition of Clicktracks by Lyris, I guess it’s unsurprising that they want it to be seen as part of a set of online marketing tools rather than an isolated product, a shame though as I think Lyris HQ Web Analytics sounds a bit dry and is a bit of a mouthful.  As long as they keep creating good analytics software who cares though right?

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