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	<title>Nashie.net - E-Commerce Usability, Accessibility and Search Engine Optimization Blog &#187; Email Marketing</title>
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		<title>Online Marketing Show 09 &#8211; London Olympia</title>
		<link>http://www.nashie.net/online-marketing-show-09-london-olympia/</link>
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		<pubDate>Tue, 30 Jun 2009 19:17:07 +0000</pubDate>
		<dc:creator>Steven Nash</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Marketing]]></category>

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		<description><![CDATA[Just finished up at the Online Marketing Show at the Olympia and there wasn&#8217;t really a lot to report, there was certainly an abundance of SEO and PPC firms but a worrying dearth of analytics firms there.  The only name I spotted was Webtrends which is a shame considering the number of interesting analytics toolsets [...]]]></description>
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		<title>When you need to change your email marketing</title>
		<link>http://www.nashie.net/when-you-need-to-do-something-different-with-your-email-marketing/</link>
		<comments>http://www.nashie.net/when-you-need-to-do-something-different-with-your-email-marketing/#comments</comments>
		<pubDate>Sun, 05 Apr 2009 15:07:10 +0000</pubDate>
		<dc:creator>Steven Nash</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

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		<description><![CDATA[Email marketing is lauded as the most cost-effective online marketing channel but I&#8217;ve spent the last year working with an e-commerce site which has struggled to make email campaigns work. While PPC and natural search are delivering fantastic results (in the past 4 months the average cost per sale has halved), email marketing hasn&#8217;t been [...]]]></description>
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